Decisions shape the future.
As your partner, we generate high-value information through data engineering, data harmonization, data integration, and data science, helping you make excellent strategic decisions.
Data at the tip of your fingers thanks to comprehensive integration
Reduced risks thanks to data-based business decisions
Consistent, clear market view thanks to a single source of truth
Extensive experience – industry leaders from various sectors such as consumer goods, commerce and telecommunications already rely on us.
The key advantage on the market through integrated information with a touch of market research
Great Planning Security
By combining sell-out with sell-in data, you can flexibly adapt to market situations and plan ahead strategically.
Holistic View of Success Factors
Current analyses of market shares, promotions, trends, and price developments are available to you with a single click.
Informed Marketing Decisions
Gain a clear picture of all promotional activities thanks to integrated and harmonized data.
Problems our customers face before working with us
Difficulty in assessing the global market situation
Harmonizing individual local structures in relation to products, markets and times means an immense amount of work, particularly with constantly changing market data. Is it even possible to compare a brand's market share across countries in real-time?
Slow or complicated data analysis
Slow or tedious data evaluation in the consumer goods industry can lead to delayed reactions and suboptimal decisions.
Data fragmentation and inconsistency
The diversity and inconsistency of data sources from trading partners, market research institutes, etc. create a complex landscape. The difficulty lies in harmonizing heterogeneous data and generating information that results in success
Lack of trust due to lack of local vision in global models
With every integration step, a piece of diversity is lost. Not all local structures can be included in a global model. A compromise must be sought as to how higher-level views can be established.
No interaction between data engineering and data science
Without data engineering, there is a risk that data science will fail due to insufficient data quality. Both areas need each other in different areas to generate information from data.
Marketing potential not fully exploited
The lack of transparency of consumer preferences or unprocessed heterogeneous data often leads to inefficient marketing decisions.
Outstanding solutions for the best results
Our areas of expertise
The key advantage on the market through accurate information & market research
By integrating different data worlds across the board, we create transparency, which is the basis for reliable business decisions. Be it a globally uniformly defined market share or the integration of sell-out with sell-in data. Our goal is always to bring market data to life in the customer's system landscape.
How we create your individual solution
Consulting
Analysis of the specific requirements and challenges by our interdisciplinary team of experts.
Concept
We develop a customized concept based on the consultation and collective information.
Implementation
Our experienced experts in market research, analytics and technology implement the developed concept with you directly in practice.
Support
After successful implementation, we remain at your side as a partner, be it to continue supporting the solution or to develop further innovative systems.
What it is like to work with us
With topcom, you have a partner at your side who harmonizes all your complex data landscapes and processes them into coherent information. Planning reliability is completely redefined.
With topcom at your side as a partner, you will quickly realize that our expertise is indispensable - which is why our customers recommend us to others.
Your Partners
The executive management team has more than 100 years of professional experience to provide you with information.
topcom
Our Team
We have been working with industry leaders for over 40 years, developing concepts, solutions and products as a consultancy and system service provider in order to understand market developments. Our team consists of experienced market researchers, analysts, data engineers, data scientists and project managers.
What you can expect
With topcom, data becomes information and you will experience that a partnership with us is based on trust and sustainability.
Without
Data jungle - unreliable data basis
Difficulty in assessing the global market situation
Uncertainties due to a constantly changing market environment
Products, markets and forecasts are not in harmony
An immense effort is involved in evaluating data
With
Data at the tip of your fingers thanks to comprehensive integration
Efficient adaptation to individual local structures
Cross-country and real-time comparison of market shares
A holistic view of success factors
A team of mathematicians, data analysts and project managers
Perfect interplay between data engineering and data science
Access to over 40 years of experience
Get a non-binding consultation now.
Data at the tip of your fingers thanks to comprehensive integration
Fewer risks thanks to data-based business decisions
Consistent and clear market analyses thanks to single source of truth
