topConcept BASIC comprises an entry-level module for performing a conjoint
analysis. Its compact range of features covers all the stages in a conjoint
analysis from configuration to analysis.
The basic services in a conjoint analysis include consulting and implementation
services for setting up a factor-level plan, creating a test design, realising
a conjoint configuration that works in the field and evaluating data recorded
in the field.
topConcept Optional features various characteristic functions, all of which
supplement the features of topConcept individually, so that the conjoint
analysis can be adapted to special requirements.
The optional features of topConcept BASIC, which are defined in topConcept
Optional, can be supplemented. This involves individual features here which
reflect the flexibility of topConcept and let the customer match the conjoint
analysis to his exact requirements.